Nobody clicks on Google Ads right? Wrong. Pay-Per-Click sponsored results actually account for 64.6% of clicks for high commercial intent keyword searches. That means your PPC ads get clicks from 64.6% of people who are looking to buy. This is 600 times higher than the click through rate for ads on a typical Facebook page. In addition to this, the top 3 search results are PPC sponsored ads and on average, they take 41.1% of the clicks on a search results page. Paid Per Click Ads dominate the search results when it comes to commercial keyword searches, and new & engaging ad formats are now driving even more click-through rates and ROIs for businesses using PPC. Among the many benefits of PPC advertising, here are some key benefits worth noting:
Search Engine Optimization can take a long time and can be costly before you see any results. With PPC, you get top placement of your ad above search engine results immediately to thousands or even millions of viewers, and your targeted audience will be the ones clicking your ads. This means that you’ll be better able to convert your paid traffic into real sales a lot more quickly than months of search engine optimization. This is the best part of PPC – fast results.
Pay-Per-Click is a great low-risk way for your business to test keywords, so that you can determine whether certain keywords are worth pursuing further or not. PCC allows you to track all of your costs, performance, and website visitor statistics, so that you can know exactly which keywords and ads are working, and which are not. This way, you can narrow down the keywords that have been tried and tested, and use those keywords to give your business the best results. And the keywords that do not produce can be removed. Additionally, this also helps you to determine whether a search engine optimization (SEO) campaign for your website might be worthwhile to pursue.
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